We continued the concept of loyalty rewarding. On behalf of Telekom Slovenia, we upgraded the Ultra-Personal mystery concert in both quantity and scenario.

The background story of the 2011 mystery concert was conceptually designed as a shooting studio/TV show with all the relevant elements. Guests arrived at the mystery location by bus, where they were welcomed by an assistant director, who escorted them into the hall. The central element in the hall was a performing stage and other studio props – video cameras, TV screens, assistant director and a TV host who introduced the concert.

The secret location was the Viba Film studio in Ljubljana and they hosted the very popular Balkan band Bajaga i Instruktori with special guest Maja Keuc, a Slovenian singer who represented Slovenia in Eurovision 2011.

Loyal audiences, which gathered in even greater numbers than in previous years, were extremely pleased with the performance of both acts.